The Radiance Report with Saie Founder, Laney Crowell

You know that woman who walks into a room and turns heads without saying a word? It’s not because of what she’s wearing or how she looks–it’s her energy.  

That’s because true beauty isn’t superficial — it’s where inner and outer radiance converge. And if there’s an expert on the ultimate glow protocol, it’s Laney Crowell, founder and CEO of Saie.

From staple supplements to clean beauty must-haves, this is Laney’s playbook to becoming the most magnetic version of yourself → 

THE RADIANCE REPORT

with @laney

What's your favorite arrae product and why?

Bloat, because I have a sensitive stomach. I bring it everywhere with me, especially when I travel. 

Walk us through the inner and outer rituals that make you feel like the most grounded, confident version of yourself.

Inner: Switching from coffee to matcha has been a big one. I notice I sleep better, and my energy’s more steady. When I’m traveling a lot, I stick to a few core supplements and IV drips to help keep me healthy and grounded on the go. 

Outer: And then it’s the simple things: my five-minute Saie routine, a favorite scent, and a good blowout! It’s not about doing a lot…it’s about having a few things that really make me feel like myself.

What’s your 10 minute morning routine when you’re running short on time? 

I always start my routine with Glowy Super Gel, and this summer, it’s been the shade Sunglow. I’ll apply it all over my face, and then dab a little on my shoulders and collarbones for some extra glow. Then I go in with Slip Tint™ Tinted Moisturizer SPF 35, my second holy grail, for light coverage and sun protection in one step. I follow with a bit of Dew Bronze™ Liquid Bronzer to warm things up and Dew Blush™ Liquid Cheek  in Spicy for that slightly sunburnt (but in a good way) flush. A quick swipe of Mascara 101, and I finish with Glossybounce™ Lip Gloss Oil on my lips. It’s the one product I always have on me, in every bag: super hydrating, high-shine, and totally effortless.

Give us an unfiltered look at what’s in your purse. What beauty products/wellness fixes are you grabbing for throughout the day?

Radiant beauty emerges from within. In your eyes, what are a few qualities that make someone instantly magnetic? 

Confidence and persistence are two characteristics I really admire. As a first-time founder these were two traits that really helped me get to where I am. And kindness, always. I’m always drawn to a balance of the three in others. 

Both arrae & Saie are known for chic, clean formulas that make women feel their absolute best. What are the simplest, daily habits that make you feel like a 10/10, without doing the most? 

Lately it’s been taking a long walk outside, ideally by the water. Being in nature clears my head and is something that instantly makes me feel better, no matter what.

Where do you notice beauty in your life that has nothing to do with your reflection?

Presence and connection. Especially during moments near the ocean, which is part of why we live by the beach. Nature has this way of reminding me to slow down and really take things in.

If you had a gallery wall of all the versions of yourself you’ve seen in the mirror over the years, which one taught you the most? Which one surprised you? Which one felt like coming home?

The version of me in the early days of Saie, especially when I was raising money, definitely taught me the most. It pushed me in ways I didn’t expect and helped me see how resilient I really am.

The version that surprised me the most was becoming a mom to two little girls. Nothing prepares you for that kind of shift, and I’ve grown so much from it.

And the one that feels like coming home is the version of me building Saie with our team. I get to do what I love, with people I love, for a brand that has a mission I believe in. That’s the dream.

How do you protect your energy and stay embodied when so much of your role asks you to be forward-facing?

Jesse Itzler’s Big Ass Calendar really changed how I think about time. It’s all about mapping your year around what actually matters to you and protecting space for those things. Since using it, I’ve done things I never thought I had time for, like completing a triathlon. It helped me take back control of my time in a way that feels both practical and inspiring.

What’s the best feedback or compliment you’ve ever received from a customer?

Our customer service teams route inbound customer messages we receive to our company chat and each time I receive them it brings me so much joy. Maddie from our team shared one from a 49-year-old woman with acne-prone skin who’d always struggled to find makeup that didn’t cause breakouts. She found Saie at Sephora, and it completely changed her routine; she finally felt excited to do her makeup. That’s exactly why I started Saie: to create clean products that actually work, for all kinds of skin.

If you could dream up any supplement in collaboration with arrae, what would it be and why?

It would be something that supports energy and immunity, especially for travel days and the long, nonstop ones. As a founder and a mom, I’m constantly moving. I want to feel my best and show up fully in all the areas of my life…and sometimes that takes a little extra help!

Don't want the conversation to end? Listen to Episode 301 of the Dream Bigger Podcast

Thank you, Laney! Be sure to keep up with Laney & Saie on social @laney & @saiebeauty.

Use code SAIE10 to receive $10 off your first order from Saie. Applies to one-time purchases with a $50 minimum order value.