The Making of Maison Arrae: Our First NYFW Event

It’s New York Fashion Week, and we’re making our mark on the city with our first-ever wellness event on the East Coast. 

You may have heard this week is all glitz and glamour. But beyond the exhilarating buzz of designer debuts, it’s a flurry of fittings, rushing between shows, and late night outfits that look oh-so-chic, but hurt your feet. Self-care becomes secondary when it matters most. That’s why we created Maison Arrae: a serene sanctuary offering a ‘petit pause’ in the heart of New York’s fashion scene.

We partnered with The Mercer, SoHo’s first five-star luxury hotel, to bring our vision to life. Since its debut in 1997, this iconic property has shaped the fabric of downtown Manhattan, evolving into a beacon of culture and refined sophistication. With its timeless style and storied legacy, The Mercer was the ultimate setting to actualize our creative vision.

We transformed one of the hotel’s premier suites to create a restorative wellness haven—a place where elegance and vitality converge in effortless harmony. A world away from the bustling streets below, guests received personalized skincare treatments, invigorating massages, and beauty services from the city’s most-sought-after practitioners. 

Maison Arrae was more than a pop-up. It was a moment, a mood, a rendezvous where French elegance met downtown New York edge. Consider this your exclusive invitation to NYFW’s premier wellness suite. Now, come inside!

Want to know the secret to hosting an event that people won’t stop talking about? Part of it is building genuine relationships (shoutout our NYC influencer girls, we love you!), but the rest of the magic is found in the details. We stepped into the role of luxury hoteliers for this pop-up, considering the bespoke touches that would leave a lasting impression on our guests.

The first thing to do upon check-in at a luxury hotel? Slip into the ultra plush hotel robes, of course. We captured the essence of understated luxury with our custom robes, complete with a rich, navy blue waffle texture and embroidered with Maison Arrae’s signature script.

The ultimate feel-good essentials for Maison Arrae guests: fresh-pressed juices, custom matchboxes, and sleek wellness goodies to take home.

To top it all off, we teamed up with Sartiano’s, one of the hottest restaurants in NYC! We wanted to design something special for our community so everyone could partake in the pre-fashion week excitement. The limited-edition Arrae x Sartiano’s menu included 3 drinks inspired by your fave Arrae supplements, including MB-1 and Bloat. All orders came with a complimentary Bloat sachet—the post-beverage ritual to help you look and feel your best, all day long.

Maison Arrae Insiders Q&A

Want to know the hottest takes about NYC and Arrae, straight from our guest list? Check out this Q&A to hear from Danielle Bernstein (We Wore What), Kit Keenan, Samira Ahmed, Rachel Grace Wilson, Madina Archakova & more!

We’ll forever be dreaming of Arrae’s first ‘New York Moment.’ Keep scrolling to reminisce on some of our fave memories caught on camera!

And psttt… we’re not ready to say au revoir to Maison Arrae just yet…See you in the fall, NYC?