Email Marketing Strategist - Job Description

Location: Los Angeles California, Canada, or REMOTE

Arrae is a fast-growing wellness brand specializing in 100% natural supplements designed to help individuals feel their best. As we continue to scale rapidly, we are looking for a strategic and data-driven Email Marketing Strategist to take our email and SMS marketing efforts to the next level.

The ideal candidate is highly analytical, detail-oriented, and a creative problem solver who thrives in a fast-paced environment. You should be passionate about leveraging data to drive engagement, increase conversions, and improve customer retention. If you have a strong background in email marketing, automation, and performance analysis, we encourage you to apply!

Responsibilities:

• Develop and maintain a comprehensive email marketing calendar aligned with business goals.
• Manage and execute all aspects of email marketing, including campaign launches, automated flows, segmentation, and audience management.
• Ensure timely execution of campaigns by coordinating deadlines with internal teams, including creative and content teams.
• Optimize email and SMS performance through A/B testing, personalization, and audience segmentation strategies.
• Evolve and expand the email and SMS strategy to engage both new prospects and existing customers.
• Research industry trends, competitor strategies, and best UX practices to improve engagement and conversion rates.
• Ensure all emails align with brand guidelines, maintain a strong visual hierarchy, and deliver clear, compelling messaging.
• Communicate campaign objectives and creative direction effectively in briefs for designers and copywriters.
• Monitor key performance indicators (KPIs) and generate data-driven reports with actionable insights for stakeholders.
• Recommend and implement third-party tools and integrations to enhance campaign effectiveness.
• Manage SMS marketing initiatives, driving subscriber growth and optimizing for revenue impact.

Qualifications:

• 3+ years of experience in email marketing, preferably in the eCommerce industry.
• Expertise in Klaviyo, including analytics, segmentation, automation, A/B testing, and email building.
• Hands-on experience with Postscript SMS or similar SMS marketing tools.
• Strong problem-solving skills and the ability to troubleshoot technical issues independently.
• A self-starter who can take ownership of projects and execute with efficiency.
• Highly organized with the ability to manage multiple projects and shifting priorities in a fast-paced environment.
• Strong analytical mindset with experience using data to inform and optimize marketing strategies.
• Excellent written and verbal communication skills with a keen eye for detail and professionalism.

How to Apply:
Interested candidates should submit their resume, portfolio, and a brief cover letter outlining their relevant experience and why they would be a valuable addition to our team. Please send your application to careers@arrae.com with “EMAIL MARKETING STRATEGIST” in the subject line. 

ARRAE, Inc. is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.