NEW!
0g Sugar
NEW!
0g Sugar
NEW!
0g Sugar
HAIR PROTEIN
Grow stronger, healthier hair in as little as 3 months with one refreshing daily drink to support:
- Thicker hair in 21 days*† with Lustriva
- Reduced shedding & hair loss*
- Healthy hair growth and nail health*
- Overall scalp health and follicle function*
Complete Your Routine
Build strength & support natural beauty with these formulas:
Hair to support thicker, luscious hair & scalp health*
Clear Protein + to support hydration, muscle recovery, and beauty*
Tone Variety Pack to build and maintain lean muscle.*
Hair to support thicker, luscious hair & scalp health*
Clear Protein + to support hydration, muscle recovery, and beauty*
Tone Variety Pack to build and maintain lean muscle.*
What to expect in the first 3 months
Your Hair Transformation Timeline
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First month
Stronger foundation
Hair Protein supports healthy hair-growth signals with the protein your hair needs. You may notice thicker baby hairs and stronger strands.*
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Second month
LESS SHEDDING
Hair Protein supports the hair-growth cycle with ongoing protein and nutrients for stronger hair growth. You may notice less shedding and fuller-looking hair over time.*
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Third month
FULLER, STRONGER HAIR*
Hair Protein keeps supporting growth while helping with stress, sleep, and nutrition. You may notice longer, fuller hair with better coverage.*
Grow Thicker, Fuller Hair with Lustriva®*
In a clinical study, Lustriva increased existing hair growth in 3 weeks, and promoted the growth of terminal (thicker) hairs.
*p < 0.05 vs. placebo
A randomized, placebo-controlled, double-blind study examined the effect of Lustriva on 90 healthy female subjects aged 21–65 experiencing thinning hair over 12 weeks. Lustriva significantly increased hair thickness as early as week 3.
Not Just Another Hair Vitamin
See why Hair Protein is a head above the rest.
Hair Protein
Traditional Hair Supplements
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1 Refreshing, Daily Drink (0g sugar)
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3g Hair Protein Complex™
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3-tiered approach for comprehensive hair support*
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3 Clinically Studied Ingredients at Meaningful Doses*
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Measurable results in as little as 21 days with Lustriva®*†
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Shedding, stress + scalp support*
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Additional nail & skin benefits
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Often Multiple Pills or Bulk Liquids
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Little to no structural protein for hair
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Single tier support only
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?Often underdosed or lacks clinical support
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Takes months to work or delivers little visible changes
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?Little to no support for these concerns
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?Little to no support for these concerns
Chris Appleton for Hair Protein
Your hair holds power. It can make or break your outfit. Change your energy. Command the room.
And if anyone knows that power, it’s celebrity hairstylist Chris Appleton. To Chris, hair has never been an afterthought. It’s the main moment. And he’s spent his career proving it, creating some of the most iconic, recognizable hair moments in pop culture. That philosophy is what made him feel like such a natural fit for Hair Protein: an innovative, protein-first formula designed to build, activate & protect healthy hair growth.
Hair Protein FAQs
What to know before you try
Hair Protein is for anyone looking to build and maintain stronger, healthier hair from within, whether you’re taking a proactive approach or have already started to notice changes like increased shedding, thinning, breakage, slower growth, or decreased thickness and overall hair quality. Hair can shift throughout different seasons of life, including periods of high stress, postpartum, menopause, weight changes, or simply with age. Rather than targeting a single cause or concern, Hair Protein takes a multi-pathway foundational approach to support both the hair you have and the hair you’re growing—from strength and overall quality to the natural growth cycle, follicle health, and thickness. Hair Protein isn’t intended to treat an underlying medical cause of hair loss, so sudden, severe, or unexplained hair loss should always be discussed with your doctor.
Yes. Hair Protein can be taken by both men and women. The formula isn’t hormone-specific; instead it supports fundamental aspects of hair health that are relevant to everyone, providing key nutrients and structural proteins that support healthy hair growth, strength, and quality.
Yes. Hair Protein is designed to support healthy hair from within, regardless of hair type or texture. Because it works systemically rather than topically, its benefits aren’t specific to straight, wavy, curly, or coily hair- or dependent on a particular haircare routine. The formula provides nutrients, proteins, and botanicals that support healthy hair growth.
Hair Protein is best suited for general thinning/ shedding caused by things that disrupt the normal hair growth cycle such as stress, aging, and nutrient limitations. Rather than acting as a DHT blocker or hormonal hair supplement, the formula focuses on keeping more hair in the growth phase, reducing shedding, strengthening and anchoring the follicle, and providing the structural + nutritional building blocks for healthy hair strength and quality across hair types. Hair Protein isn’t intended to treat an underlying medical cause of hair loss, so sudden, severe, or unexplained hair loss should always be discussed with your doctor.
While everyone’s hair-growth journey is different, you may start to notice results as early as month 1. Lustriva® was clinically shown to support thicker hair in as little as 3 weeks, while pea sprout extract has been clinically shown to reduce hair loss after 1 month, with continued results in month 2. We recommend consumers take Hair Protein consistently for at least 3 months for best results.
Each serving provides 3g of protein from our Hair Protein Complex™, a specialized blend of collagen and keratin peptides selected specifically to support healthy hair. Hair Protein is designed as a hair-health supplement, rather than a primary source of dietary protein.
Hair Protein is a powder by design. Many of the ingredients we wanted to include-especially collagen and keratin-require meaningful gram-level doses that simply aren’t practical in capsules or gummies. A powder allows us to deliver our Hair Protein Complex™, alongside our full spectrum of targeted vitamins, minerals, and actives in one daily serving, without compromising on dose. The result is a more comprehensive, clinically informed formula in an easy daily ritual that tastes delicious.
Hair Protein is not expected to cause breakouts. Our formula uses Lustriva®, a clinically studied and well tolerated biotin-containing complex that is not associated with breakouts, and includes vitamin B5 and zinc for added skin health support.
Yes. Hair Protein was developed with clinical rigor at the forefront. Every ingredient was intentionally selected based on research supporting its role in hair health and included at a meaningful, science-backed dose. The formula brings together premium branded ingredients backed by gold-standard human clinical studies, including Lustriva® and KSM-66®, with clinically researched ingredients like germinated pea seed extract, spermidine, collagen, and keratin—creating a truly comprehensive and efficacious formula.
